You’re a B2B marketer doing all the things, but it still feels like nothing is truly working.
You post. You email. You react to whatever comes in. But the work is scattered — and the impact often feels invisible.
Some days you feel more like an order taker. And every time you sit down to plan, you’re starting from scratch all over again.
The problem isn’t effort — it’s clarity.
No one ever showed you how to connect what you do today to the business outcomes that drive growth tomorrow — or how to break out of reactive mode and finally start making meaningful impact.
That’s why I created SparkPoint Marketing and the Ladder Up Method™.
A proven way to move from scattered execution to strategic, measurable impact.
I get it because I've lived it.
I’m Lori Tyler, author of The Strategic Marketer’s Blueprint and creator of the Ladder Up Method™.
I've spent 25+ years in B2B marketing, from entry level to Chief Marketing Officer, and now lead a successful consulting business advising businesses that expect marketing to drive real revenue. Over the years, I've seen firsthand what separates reactive marketers from respected strategic leaders.
With SparkPoint Marketing, I’m bringing my proven frameworks to marketers like you — so you can stop reacting, start leading, and become the strategic, trusted voice your business actually listens to.
No theory. No fluff. Just real-world strategies, templates, and tools, broken down so you can run marketing with confidence, not chaos.
I'll help you remove the overwhelm and move into intentional action, so your work delivers results and gets you the recognition you deserve.
This is where everything changes.
The Ladder Up Method™
It’s a simple shift in approach… but it changes everything about how you work, how you’re perceived, and the results you deliver.
The Ladder Up Method gives you a proven
framework so you can connect your work to the bigger picture and helps you:
This is where everything changes.
The Ladder Up Method™
It’s a simple shift in approach… but it changes everything about how you work, how you’re perceived, and the results you deliver.
The Ladder Up Method gives you a proven
framework so you can connect your work to the bigger picture and helps you:
Align your marketing strategy directly with the company’s business objectives.
Set marketing objectives that support those big-picture goals.
Select tactics that ladder up to those objectives — so nothing you do is “random” again.
Move from “Where do I start?” to “I’ve got this.”
I don’t just hand you theory and wish you luck. I give you:
- The Strategy Academy — My complete flagship toolkit with a 1-hour masterclass, fully built-out marketing strategy template, at-a-glance outline, companion guide, and slide template so you can plan and present with confidence.
- Targeted Templates & Frameworks — From campaign planners to messaging frameworks, ready to use today.
- Free Starter Tools — Mini blueprints, checklists, and AI kickstart kits to help you take your first step.
And because building a strategy is just the start, I keep supporting you through my podcast, Spark Sessions, the SparkPoint Marketing YouTube channel, plus regular releases of new skill building content.
Spark Sessions Podcast
Spark Sessions is a weekly podcast for B2B marketers who are ready to stop reacting — and start leading with strategy.
This is where we talk honestly about what it really takes to earn influence — things like handling difficult stakeholders, aligning with sales, communicating strategy so leadership actually buys in, and making decisions with confidence instead of second-guessing yourself.
From clarifying your priorities, to communicating with confidence, to presenting a strategy leadership takes seriously — every episode gives you practical guidance to help you step up, stand out, and deliver impact that gets noticed.
Marketing shouldn’t be chaos. It should be your power.
This podcast shows you how.
The expectations are high—and so is the pressure.
SparkPoint Can Help
I can help you walk into your next leadership meeting with a clear, data backed plan that ties every marketing move to revenue growth. Imagine your CEO nodding, your sales team excited to work with you, and you finally having a roadmap you and/or your team can execute with confidence.
With SparkPoint, you’ll be able to:
• Align marketing priorities with leadership’s vision
• Create a roadmap you can confidently execute
• Make the case for the budget needed to execute
• Build assertiveness so your voice is heard
• Demonstrate your value to decision makers
• Connect marketing to revenue to prove ROI
With the right tools, you’ll step into your role as a confident marketing leader—able to present, defend, and deliver a plan that works.
What People Are Saying
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Love it so much
"Short dress in a printed viscose weave with a round neckline, opening with a button at the back of the Seams with small frill trims at the waist and on the sleeves and skirt. Unlined."
Dean D. US
Love it so much
"Short dress in a printed viscose weave with a round neckline, opening with a button at the back of the Seams with small frill trims at the waist and on the sleeves and skirt. Unlined."
Dean D. US
Love it so much
"Short dress in a printed viscose weave with a round neckline, opening with a button at the back of the Seams with small frill trims at the waist and on the sleeves and skirt. Unlined."
Dean D. US
